As an online business owner, you need the services of a reputable SEO firm to provide effective online marketing services for your company. When you conduct a search on Google for the best SEO firm in your geographic location, you get more than 300 results to choose from. Selecting the best firm from the list can be difficult unless you engage an expert in SEO like Kris Reid to guide your selection.

In matters related to search engine optimization, it is advisable not to judge an SEO firm by its position on the search engine, its website layout, or the number of employees it has. According to top experts in SEO such as Kris Reid, it is advisable to look beyond the superficial to hire the most competent SEO firm. Here is how:

Decide First Before You Hire

There is an extensive range of SEO services, including reputation management, link removal, SEO audit, ongoing SEO services, content marketing, PPC management and more. These services determine what you want for your business. For instance, you need to get the right answers to the following questions:

  • Do you want to grow your sales?
  • Do you want to drive more traffic to your website?
  • Do you want increased rankings?

In essence, you need to have an objective in mind that you want to achieve with the SEO services you are hiring. If you are able to measure your SEO efforts, you can achieve your goals with the services you hire from a reputable firm.

Consult Widely and Keep it a Secret

After you decide on what you want, it is time to engage a preferred SEO firm on a one-on-one consultation. Engage an expert such as Kris Reid from Ardor Media Factory and use this opportunity to have all your questions answered. You can meet the expert in person, have a phone conversation, or send an e-mail. Ask the professional to help you determine what you need to do and offer appropriate advice. Reliable SEO firms will offer consultation services free, as that is another way of impressing clients to win their business. Get to know the people you expect to work with and get their quotation for the service. Approach two or three companies, so you can be able to compare their services and choose the best bet. However, keep it a secret.

Get References and Case Studies

Your focus is to find an SEO firm to help you get your job done. The best way a company can explain this is through their past records. How many projects similar to yours have they handled in the past? Were the clients happy with the results? It is even more advisable to contact the clients and get their side of the story.

Check the Background of the Company

A reliable SEO firm should be able to provide clients with its background story, how they have handled their best and worst moments in business, and their present status and the prospects into the future. A firm’s storyline can help you decide whether to hire them or look for an alternative.

If you want to meet Kris Reid, coolest guy in SEO, visit